Archive for April, 2008

It’s not a fight, it’s a conversation!

Tuesday, April 29th, 2008

Yelp_3

Following yesterdays Techcrunch article Yelp Lets Businesses Fight Back,it’s worth revisiting how reviews work on BView:

  • When a review is written the business listing owner is
    immediately updated
  • Businesses can write replies to reviews
  • Reviewers and businesses can then carry out an open
    conversation around the review (see this example and this example)
  • Reviewers and businesses can also choose to message each
    other directly

Both reviewers and businesses are equal in our eyes: we do not take sides but we do want to provide opportunities for transparency and a good discussion. The over-riding principles of Bview are twofold. Firstly, BView provides people with a platform for sharing information/knowledge about a business so that others in the community can make more informed consumer choices. Secondly BView provides businesses with a unique means to manage their reputation online. By taking control of their profile listing on BView,
businesses can invite their customers to rate them based on the quality, reliability and value of their services. BView promotes transparency & reduces risk.

This is wikinomics at work.

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Social Media Café: Offline vs Online

Friday, April 25th, 2008

This morning we attended the Social Media Café event at the Coaches and Horses pub in Soho. The idea behind the event is to bring together people with an interest in social media whether bloggers, content creators, developers, teachers, students, tool makers, and anyone other interested collaborators.

Although this event was initiated by Lloyd Davis, a blogger on the Social Media scene, it is a partly self-managed affair where anyone with an interest in social media can contribute to its future development via the wiki. It’s a good example of how offline events can help sustain online relationships. Perhaps in not-too-distant future BView will be able to host their own “offline” events to enhance the “online” community. Suggestions for the 1st BView meet-up anyone??

As always, the value of this kind of event is to see how other people are building/nuturing their communities; exploring potential business opportunities with people working in similar areas and perhaps more importantly spreading awareness of the BView site with REAL people! Definitely worth a visit for anyone interested in these areas.

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The BView Empire

Tuesday, April 22nd, 2008

After a successful launch last Monday, BView is now in flight! Every day new people, businesses, customers are discovering the benefits of using BView. At the moment the community is growing slowly but surely: like all great empires, Rome wasn’t built in a day!

As you may have noticed, one of the significant changes in the latest release was the removal of age/sex from users profiles. This decision was based on your feedback and the realisation that this information is not necessarily important to people in our community. Age maybe important for those hanging out in Myspace or Facebook but for professional and business networks we think this is not important for now.

As the web evolves privacy of information becomes an increasingly hot topic, especially in the world of social networking. Readers won’t need to be reminded of the threats that giving out too much personal information can have (data theft etc) and people often don’t like organisations owning this data. BView members can rest-assured we do not pass personal info onto third parties.

It goes without saying that ambitions at BView are high and we have lots of great plans for future development.

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