Posts Tagged ‘credit crunch’

MC Cafe Bar & Grill – Glasgow – Credit crunch lunch – £7.95 for 2 courses or £11.95 for 3 courses

Thursday, April 8th, 2010

The latest online voucher code or local voucher added to BView is MC Cafe Bar & Grill – Glasgow – Credit crunch lunch – £7.95 for 2 courses or £11.95 for 3 courses

Terms and conditions and full details of the voucher are as follows:

This offer is available from April 7, 2010 until April 30, 2010, subject to availability as displayed in the booking interface. Offer excludes service and includes VAT. Not available in conjunction with other offers.

To read more about this voucher code or special offer head here

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An introduction to online discount vouchers

Wednesday, March 11th, 2009

The recession is really starting to bite:  high street stores with never ending sales, reports of shoppers “downshifting” in their weekly shopping and consumers becoming more conscious of how they spend their hard earned cash. It’s getting harder for businesses not just  to attract new customers but to keep the ones they already have. When multi-millionaire Wayne Rooney is looking for 50% off his night out it’s clear that thrifty, shrewd spending is becoming the norm and it’s going to take more than a few extra reward points to persuade people to part with their money.

Some retailers may look upon discount vouchers and special offers as a sign of “bargain” outlets, increasingly though it is becoming a more accepted way of attracting business. The web is playing an important role in this self promotion as it levels the playing field and allows smaller, independent businesses to compete equally with the nationwide chains. An added benefit with online vouchers is how easily they can be shared between one satisfied customer and their network of friends, family and colleagues. Whether it’s via e-mail, Facebook, Twitter or in conversation creating a voucher in a way that encourages it to be shared can only have a positive affect on your businesses online reputation.

What can your business do to attract new custom?

Increasingly savvy consumers are looking online to find the best deals and biggest savings. BView’s new discount voucher search engine brings this money saving mentality into the local area by helping businesses to publicise their latest money off deals, sales and special offers directly to potential consumers – be it locally or nationally.

As a business looking to test the waters of online promotions it’s important to know that not all offers are created equal. There are a number of different types of promotion you can offer depending on your business goals. Choosing the right type of promotion for your customers is vital for it to work for you.

Trying to attract new customers? “10% off your first order!”
Rewarding customer loyalty? “15% off of your renewal!”
Rewarding customers for spending more? “£5 off a £50 spend!”
Need an extra edge? “Free delivery!”
Seasonal lines coming to an end?  “Buy one get one free!”

Once you’ve decided on the offer that’s best for you and your customers it’s important to think about any restrictions or limitations you need to place on the offer. When will the voucher expire? Can a customer use it more than once? Does it exclude certain items? While it’s never a good thing to be too restrictive, it’s critical to make the terms of the offer clear up front as you don’t want your potential customers to feel like they’ve been cheated out of a deal.

The BView blog will be monitoring what offers work in different sectors, what key trends are occurring and speculating on what the future holds in the online voucher area and the local voucher area.

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